Three books, one argument

The K-Attitude

Beyond the Algorithm

Your credentials are history. Your attitude is now.

As AI standardizes skills, professional attitude matters more than credentials. Drawing on 35 years in the Korean government, Lee presents the “K-Attitude” — a mindset shaped by urgency, survival and collective responsibility — built on five traits: diligence, integrity, humility, empathy and consideration. The English edition of Promoted by Attitude (태도로 승진합니다).

태도로 승진합니다

Promoted by Attitude

If ability is the condition, attitude is the power to go beyond it.

Five attitudes, observed over 35 years of watching people in public organizations, reread as strategic capabilities for building trust.

The K-Wave

Voices from the Classroom, Roots from the Soil

Born from the English course “Understanding Hallyu Contents” taught to about 50 international students from over 20 countries at Jeonbuk National University in spring 2026.